Good Work Deserves to be Understood
We work with individuals and organizations that have something good to say.
Have something good to say?
Most engagements begin with a conversation about where your communications are falling short and what you're trying to achieve. We'll tell you honestly whether we're the right fit.
What Does the Phrase "Human Rights" Actually Mean to the People it's Meant to Protect?
A global human rights foundation needed a five-minute film to open a major funders conference in New York City. They did not want an inspirational highlight reel. They did not want a call to action. They instead wanted something that would start an uncomfortable conversation about how human rights are understood — and misunderstood — by the people most affected by them.
Solution
We developed core interview questions and built a distributed production network across North America, South Asia, Sub-Saharan Africa, and Latin America. We recruited local videographers to capture unscripted responses from ordinary people with no connection to human rights organizations or media.
We designed the entire production infrastructure: secure file transfer protocols, clip naming conventions, and intake systems that made a globally distributed shoot manageable from a single edit suite in the US. We then worked directly with the foundation's stakeholders to shape the raw footage into a narrative arc that honored the complexity of what people actually said.
Result
The film screened at the opening of the conference and did exactly what it was designed to do: it provoked. It put real, unfiltered voices in front of a room full of funders and advocates. It set the agenda for a conference that genuinely needed to examine how human rights messaging lands with the communities it claims to serve.
The Writers' Guide
A global nonprofit needed its communications team to do more than publish content. It needed them to think like editors. The organization was trying to reach news media, donors, and key constituencies, but its storytelling was inconsistent and its content had no connective tissue holding it together.
Solution
We developed a writers' guide and ran workshops with the communications team built around a single premise: publishing without strategy is just noise.
We worked with the team on earned media through their blog and direct outreach, and trained them on how to modify and repurpose submitted content so individual stories could work harder across multiple channels. We showed them how to contextualize their organization's work against what was already in the news in order to join larger, more urgent conversations.
The writers' guide itself gave the team a shared framework: consistent voice and tone, intelligent content taxonomies for navigation and findability, and SEO practices that made their stories discoverable to the audiences already looking for them.
Underlying all of it was an editorial philosophy we kept returning to: every article and social post needs a reason to exist and a job to do.
Result
The team left with a practical guide they could actually use, and a clearer understanding of how to turn one-off traffic spikes into lasting audience engagement. The goal was never just to get people to the site. It was to give them a reason to stay, return, and care.
Teaching Researchers to Speak Human
A university Political Science department brought us in to help academics, PhD candidates, and researchers do something most graduate programs never teach: how to communicate complex work to audiences who don't share their expertise.
The stakes were real. These researchers were heading to conferences, briefings, and media appearances to speak with NGOs, government agencies, and news organizations. Their findings mattered but their jargon-heavy presentations were getting in the way.
Solution
We ran workshops that rebuilt how participants thought about presenting from the ground up.
We started with the fundamentals: who is the audience, what do they already know, what do they need to leave with, and what does the room actually look like. From there, we worked on the core problem most academic presentations share: they lead with mechanics when they should lead with meaning.
We coached researchers to find the story inside their work. We weren't looking for a dumbed-down version of it. Instead, a version that an educated, curious, non-specialist audience could follow, remember, and repeat to someone else the next day.
That meant rethinking the deck entirely. Slides as visual aids, not documents. Data visualized as trends, not tables. Every element on screen earning its place. We worked through content gathering, outlining, editing, and simplification; and then moved into delivery: how to rehearse, how to engage a room, how to walk into an unfamiliar space and own it.
Result
Participants left with a clearer framework for how to build and deliver a talk and had more confidence doing it. The engagement extended into direct media training, preparing researchers to speak with journalists about the issues their work addresses.
Social Commerce
A media company in the regenerative agriculture space had built a loyal daily audience on YouTube around plant and soil science. They knew their community but had no way to sell to it.
They wanted an ecommerce solution to sell rare and heirloom seeds, but they also wanted something the typical online store doesn't offer: a place where buyers could document and share their growing experience, and access resources to help them along the way.
Solution
We built an ecommerce site that doubled as a community platform. The technical stack combined WordPress and WooCommerce for the store with BuddyBoss and LearnDash layered on top. This added social and learning functionality that turned a transactional experience into an ongoing one.
But the infrastructure was only part of it. We developed the language that held the whole thing together: ecommerce funnel emails, community onboarding sequences, and microcopy throughout the site. We worked on every touchpoint written to reinforce the idea that buying a seed was the beginning of something, not the end of a transaction.
Result
The platform grew to thousands of active community members. Annual seed sales exceeded $500,000. All built on an audience that was already there but now with a store designed to give them somewhere worth going.